Educational Video #7 – Home-Based vs. Brick-and-Mortar Franchises
Key Differences Between Home-Based and Brick-and-Mortar Franchise Options
The latest, Part 7, in my franchise matchmaker educational video series on the franchise industry, Home-Based vs. a Brick-and-Mortar Franchise, can be found at this link: https://www.youtube.com/watch?v=SmLiCMcW8mA&t=5s
Here, in just over three minutes, I cover key differences between them. One of these franchise options may be right for you. You may choose one based on your personal strengths or preferences. It’s best to match your needs and interests with the right franchise opportunity for you, and this is one piece of that.
With a brick-and-mortar franchise option, you have a physical location where you will serve customers. Home-based opportunities tend to offer online services, or services where you go to meet clients at their homes or some other location.
It typically requires more initial investment and more ongoing overhead to start and run a brick-and-mortar location. But by having that physical location, placed correctly, you will get incidental traffic as visitors in the area for other reasons see and visit your outlet. The biggest risk is signing a lease.
Being in a store, behind the counter, is often more comfortable for people who don’t have strong sales skills or experience. This way, they can market their location broadly to bring people into the store. You also have the option of hiring a manager with strong customer service skills to operate the store for you, or to relieve you when you need to be away.
Home-based franchise options take less money to start, have less overhead, and less risk. There’s typically no need for inventory, cost of goods and other fixed costs. It usually takes fewer employees and provides flexibility, if you have the discipline to stick to a schedule. You can’t hang a sign on your house and have typically hours where you are open. You will need to network, get involved in local groups like chambers of commerce, and you will get support from your corporate organization to help find you leads and customers.
I hope you find it useful; that you enjoy the other educational videos to come; and that you have already seen the prior videos in the series, or you will take a look and share your thoughts with me.
Considering a franchise? Call me, Kim Marinoff, the franchise matchmaker, today!