How To Find The Best Franchise Fit

Finding the best franchise fit is exactly what I specialize in as a franchise matchmaker.

I have a wide variety of franchise opportunities for you to consider. I also have a number of tools, both quantitative and qualitative, to help find the best fit for you.

My experience as a franchisee, as a master franchisee, and on the corporate franchisor side of the business gives me great perspective on what will work for any prospective franchisee.

You may also find this piece, on How To Find The Best Franchise Fit, recently published on Forbes.com.

“Individuals pursuing a franchise opportunity have about 3,000 franchises to choose from, however, by having a plan you’ll be able to narrow your choices down to the best franchise for you. There are numerous resources available that provide advice on how to select and evaluate a franchise. Resources include the Internet, International Franchise Association, the FTC and The American Association of Franchisees and Dealers. However, the best approach is to match your financial resources, business skills, work experience and personal profile to the franchise opportunity that most closely fits these characteristics.”

Very much in line with the coaching and consulting I provide to my clients, the author looks for a personality fit, interest fit, skills / experience fit, a financial match, a fit with the time needed / expected, and a match with personal goals. Other keys include how hands-on you wish to be, and how objective you are when it comes to your own strengths and weaknesses. Finally, what is your contingency plan, depending on how things go.
Want to know more? Check out my franchising resources page – or, better yet, contact me for an initial call or meeting as a first step toward evaluating whether franchising is right for you.

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Franchisee Bill of Rights

There is a basic minimum in the franchise industry when it comes to commercial dignity, equity and fairness.

The American Association of Franchisees and Dealers House of Delegates adopted and promulgated the Franchisee Bill of Rights on June 6, 1996, and works to promote awareness and acceptance of these rights among the franchising community and the general public.

They put this forth as the minimum requirements of a fair and equitable franchise system:

  • The right to an equity in the franchised business, including the right to meaningful market protection.
  • The right to engage in a trade or business, including a post-termination right to compete.
  • The right to the franchisors loyalty, good faith and fair dealing, and due care in the performance of the franchisors duties, and a fiduciary relationship where one has been promised or created by conduct.
  • The right to trademark protection.
  • The right to full disclosure from the franchisor, including the right to earnings data available to the franchisor which is relevant to the franchisees decision to enter or remain in the franchise relationship.
  • The right to initial and ongoing training and support.
  • The right to competitive sourcing of inventory, product, service and supplies.
  • The right to reasonable restraints upon the franchisors ability to require changes within the franchise system.
  • The right to marketing assistance.
  • The right to associate with other franchisees.
  • The right to representation and access to the franchisor.
  • The right to local dispute resolution and protection under the laws and the courts of the franchisee’s jurisdiction.
  • A reasonable right to renew the franchise.
  • The reciprocal right to terminate the franchise agreement for reasonable and just cause, and the right not to face termination, unless for cause.

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